COZEVA: FOUNDING MEMBER OF DESIGN TEAM
S1E1: Assembling the Design Avengers at Cozeva and saving the world (just a tiny bit)
UX Design
Visual Design
Motion Design
Mentorship
Leadership
Brand Storytelling
User Research
Design Iteration
Consistent UI
Design System
I was a Graphic Designer, Animator and Illustrator in 2020 at Applied Research Works Inc. - Cozeva, when I realized, while working on Dev projects, that UX is my calling.
So, what is Cozeva? It's a SaaS product catering to Health Insurance Companies and Healthcare Providers of the US. It supports these organizations on their journey to evolve from Fee-for-Service models into Value-Based Care industry standards.
Notable Competitors - Innovaccer, Inovalon, Epic etc.
Notable Clients - Cannot disclose. NDA. However the website has some testimonials from key people. The website which I and my team designed.
Here's a video we created, explaining what the product does.
Recently, a strategic brand repositioning happened. It was revealed at their Annual User Group Meeting, 2025. Here's the Product Reveal video I ideated and produced end-to-end. Channelizing the CEO's vision and her trust in me to tell the brand's story.
So now you may have a rough idea of what the product is all about.
Cozeva is positioned right there beside industry-leaders in the Digital Quality Implementers community and FHIR Healthcare Interoperability space
This is solely because of the amazing work that the Devs. QA, Coders, Designers and other stakeholders are doing to spearhead rapid and sustainable innovation in healthcare.
Here's a LinkedIn post on our page that was maintained by our Design team.
You can check Cozeva's page on LinkedIn which is actively being maintained as we speak by my ex-team that I had the opportunity to mentor
The journey from multiples of 5px to multiples of 4 is longer than it appears
Up until I joined — Engineers were designing, developing, deploying and servicing. They had their own way of doing things that were working!
I realized how much I could learn from these amazing people. And the fostering work environment and constant encouragement fuelled my efforts.
Under the direct mentorship of my CEO, (who really cares about Design), I was given the chance to solve very important problems. My dream came true.
As the sole designer in the company at that time, my responsibility was to strategize how to squeeze focused design into the product development pipeline. Sharing ownership of products with the Devs.
Convincing that 21px or 17px padding margin is not good practice was a hard sell. But things worked out and we had been able to establish a strong developer handoff and design demand in the software development culture of the company.
Most of the times, I chose the middle ground — 10px 20px. As these values are still popular. Yet I've strived time and again to implement a strong design system along with my very able colleagues!
"The work is mysterious and important"
I would not be able to share any of them, due to NDA.
Gradually, I got permission to grow the Cozeva Design team. Over 4 years, I have had the opportunity to lead and learn together with very talented individuals. Together we iterated on key areas of the product.
We worked on this non-exhaustive list of key problem areas and product modules
Data Quality Dashboards
Quality Performance Dashboards
EHR Integration
Health Disparity and SDoH
Analytics
Risk Adjustment
Consistent UI
Design System
Self-service Config Tools
Data Contract Knowledge Hub
Key takeaway
I transitioned to UX while on the job. The most important thing I learnt is that design is never best when it's a one-man-show. The importance of having and fostering a team that constantly critiques your decisions is non-negotiable.
Summarizing the additional key skills I learnt from Cozeva:
Developer Handoff
Documentation
HTML CSS JS
Statistical Analysis and BI
AI enablement
Storytelling
Pitch Decks
Instructional Design
Software Development Lifecycle